Where the Yellowhead Highway 16 meets the Pacific, you'll find Prince Rupert, and en route you will drive along one of the most scenic stretches of highway in the world. Named after the first governor of the Hudson's Bay Company, the city of Prince Rupert was elected to be the western terminus of the Grand Trunk Pacific Railway.

The city is now more than a railway terminus, it is heavily supported by the commercial fishery and seafood processing industries, as well as by a pulp mill. As home to Canada's deepest ice-free harbor, Prince Rupert is also a major shipping port.

Tourism is becoming increasingly important to the area as more and more people are coming to fish and cruise the scenic West Coast.

Prince Rupert acts as a base for those wanting to take advantages of the adventures waiting just off the coast or on the mainland; whalewatching, sea kayaking or fishing, hunting, hiking and backcountry expeditions are all close at hand. The spectacular scenery in the area constantly changes from ocean waterfalls to river rapids or rainforest and mountain peaks.

Whether you want to watch whales on the ocean or glimpse a grizzly in the new Grizzly Sanctuary (45 km northeast of Prince Rupert), this area with its amazing variety of activities and scenery can provide the outdoor enthusiast with endless possibilities.